Prices that adapt to the market — and earn more than a fixed price list
Electronics e-shop: always one step behind the competition — until AI took over pricing
ElektroMart sells consumer electronics and fights on price every single day. Owner Thomas spends an hour a day checking comparison sites and manually adjusting prices — and is still always one step behind. He sells cheaper than he needs to when he is one of the few with a popular model in stock, and loses orders when he is just 50 CZK more expensive than a competitor. He cannot reprice fast enough, and he only finds out about overnight competitor promotions in the morning.
After deploying AI pricing, the system monitors prices on all major comparison platforms and direct competitors every hour, factoring in stock levels and historical demand. The result? Prices are adjusted automatically to maximise margin — higher when demand is strong or Thomas is the only supplier with the product in stock; competitive when the fight for the customer is fierce. Thomas stopped manual repricing entirely.
"I didn't believe it would work for us," says Thomas. "But in the first three months we increased average margin by 15% and volume barely dropped. We simply sell at higher prices where we can."
Before and after AI
❌ Before AI
- An hour a day spent on manual repricing based on competitors
- Overnight competitor promotions discovered only in the morning — lost orders
- Selling cheaper than necessary when the product is scarce
- Irregular price changes — customers feel uncertainty
✅ After AI
- Prices adjusted automatically every hour — zero manual repricing
- Real-time response to competitor moves and stock changes
- Margin maximised at all times — higher when scarce, lower when surplus
- +15% average margin without reducing order volume
Results in numbers
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